Value-Based Benchmarking and Market Partitioning

Bauer, Hans H. ; Staat, Matthias ; Hammerschmidt, Maik

Document Type: Book chapter
Year of publication: 2002
Book title: Exploratory Data Analysis in Empirical Research
Page range: 418-428
Publisher: Schwaiger, Manfred
Place of publication: Berlin
Publishing house: Springer
ISBN: 3-540-44183-2
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Abstract: The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product efficiency from the customers perspective. This is interpreted as customer value, i. e., as a ratio of outputs that customers obtain from a product (e. g., resale value, reliability) and inputs that customers have to invest (e. g., price, running costs). Products offering a maximum customer value relative to all other alternatives represent efficient peers, which constitute benchmarks for different sub-markets. All products benchmarked via the same efficient peer(s) constitute a sub-market including the benchmarks.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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