Die virtuelle Gemeinschaft als Instrument des Customer Relationship Management


Bauer, Hans H. ; Brünner, Dirk ; Grether, Mark ; Leach, Mark



URL: http://ub-madoc.bib.uni-mannheim.de/9510
Document Type: Book chapter
Year of publication: 2001
Book title: Internet-Marketing
Page range: 325-371
Place of publication: Stuttgart
Publishing house: Schäffer-Poeschel
Edition: 2. Aufl.
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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