eCRM: Customer Relationship Management im Internet


Bauer, Hans H. ; Grether, Mark ; Göttgens, Olaf


Document Type: Article
Year of publication: 2001
The title of a journal, publication series: InSights
Volume: 1
Issue number: 1
Page range: 48-62
Place of publication: Düsseldorf [u.a.]
Publishing house: Batten
ISSN: 1614-0915
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Grether, Mark ; Göttgens, Olaf (2001) eCRM: Customer Relationship Management im Internet. InSights Düsseldorf [u.a.] 1 1 48-62 [Article]


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