Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model


Fischer, Marc


Document Type: Conference or workshop publication
Year of publication: 2001
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Place of publication: Coral Gables, Fla.
Publishing house: Acad. of Marketing Science
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Fischer, Marc Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model. Proceedings of the ... annual conference of the Academy of Marketing Science (2001) Coral Gables, Fla. [Conference or workshop publication]


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