Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model

Fischer, Marc

Document Type:	Conference or workshop publication
Year of publication:	2001
The title of a journal, publication series:	Proceedings of the ... Annual Conference of the Academy of Marketing Science
Place of publication:	Coral Gables, Fla.
Publishing house:	Acad. of Marketing Science
ISSN:	NULL
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

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