Kundenzufriedenheit als Managementherausforderung


Homburg, Christian ; Bucerius, Matthias



Document Type: Book chapter
Year of publication: 2001
Book title: Kundenzufriedenheit
Page range: 51-83
Publisher: Homburg, Christian
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-43785-1
Edition: 4.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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