Messung von Markenzufriedenheit und Markenloyalität

Document Type:	Book chapter
Year of publication:	2001
Book title:	Moderne Markenführung
Page range:	1159-1170
Publisher:	Esch, Franz-Rudolf
Place of publication:	Wiesbaden
Publishing house:	Gabler
Edition:	3. Aufl.
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Koschate, Nicole ; Becker, Annette

Google Scholar: Homburg, Christian ; Koschate, Nicole ; Becker, Annette

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item