Article
Book
Book chapter
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Conference or workshop publication
Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X
The influence of innovative customer complaints on organizational response behavior.
Lukas, Bryan
AMA Educators' Proceedings
31
PDI-24
In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings
(2020)
Chicago, IL
2020 AMA Winter Academic Conference
(San Diego, CA)
[Conference or workshop publication]
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Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X
A study on the social presence of anthropomorphized chatbots.
Flavián-Blanco, Carlos
46-49
In: AIRSI 2020 conference proceedings : Zaragoza University, Spain, 3-4 September 2020
(2020)
Zaragoza
AIRSI2020, 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges
(Online)
[Conference or workshop publication]
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Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288
From being a rater to being rated: The effects of customer ratings in platform markets.
Russell-Bennett, Rebekah
398-400
In: 11th SERVSIG 2020 : High tech and high touch: The future of human service, Brisbane, Australia, 2020, 9-12 July : book of abstracts
(2020)
Brisbane, Australia
11th SERVSIG 2020 (conference canceled)
(Brisbane, Australia)
[Conference or workshop publication]
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Welle, Markus ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Decision-making authority in innovation development: A dual mediation model.
Lam, Son K.
AMA Educators' Proceedings
30
ICM-11
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Conference or workshop publication]
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Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Seizing the moment? Customers’ fear of missing out in mobile marketing.
Lam, Son K.
AMA Educators' Proceedings
30
CW-25
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Conference or workshop publication]
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Böhmer, Franziska ; Barth, Madeline
Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale.
Lam, Son K.
AMA Educators' Proceedings
30
CC-64
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Conference or workshop publication]
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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank
How are we actually doing? Performance assessment of BOP innovation projects.
Lam, Son K.
AMA Educators' Proceedings
30
MC-2
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Conference or workshop publication]
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Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Vector space models of brands.
Luo, Xueming
98
In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA
(2018)
Catonsville, MD
40th Annual ISMS Marketing Science Conference (2018)
(Philadelphia, PA)
[Conference or workshop publication]
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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Innovation for the Bottom-of-the-Pyramid.
Condoit, Jodie
543
In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia
(2018)
Adelaide, Australia
ANZMAC 2018
(Adelaide, Australia)
[Conference or workshop publication]
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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina
Exploring heterogeneity in the BOP consumer market.
Robinson, Linda
ANZMAC conference proceedings
366
In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia
(2017)
Melbourne, NZ
ANZMAC 2017
(Melbourne, NZ)
[Conference or workshop publication]
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Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Virtual knowledge broker : same, same, but different!
Michelante, Graziella
189-191
In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015
(2015)
Brussels
[Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura
The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services.
Rindfleisch, Aric
AMA Educators' Proceedings
24
207-208
In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
2013 AMA Winter Marketing Educators' Conference
(Las Vegas, Nev.)
[Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven
Co-creation in new service development: An experiment.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
120-121
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Conference or workshop publication]
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![[img]](/style/images/fileicons/application_pdf.png)  Preview |
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C.
Price complexity and perceptions of price fairness: The moderating effect of need for cognition.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
258-259
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, Ill.
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, Fla.)
[Conference or workshop publication]
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![[img]](/style/images/fileicons/application_pdf.png)  Preview |
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea contests in new service development: Whom to integrate and how?
EIASM Conference Proceedings Series
231-232
In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings
(2011)
Brussels
18th International Product Development Management Conference
(Delft, Netherlands)
[Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?
Campbell, Colin L.
440-443
In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
(2011)
Ruston, Louis. [u.a.]
AMS 2011 World Marketing Congress
(Reims, France)
[Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Tremel, Maurus
Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement.
Noble, Stephanie M.
AMA Educators' Proceedings
22
9-10
In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2011
(San Francisco, CA)
[Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith
Product bundling or mental simulation: What is more effective in reducing usage barriers?
Brady, Michael K.
AMA Educators' Proceedings
21
54-55
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Conference or workshop publication]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C.
Managing Customers' Adoption Barriers.
Reynolds, Kristy
AMA Winter and Summer Educators' Conference Proceedings
20
292-293
In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida
(2009)
Red Hook, NY
[Conference or workshop publication]
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Conference presentation
Working paper
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