Einrichtungen

Fakultäten und Einrichtungen (49948)
- Fakultät für Betriebswirtschaftslehre (11908)
  - Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018) (21)

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Zeitschriftenartikel

Gruner, Richard L. ; Vomberg, Arnd

; Homburg, Christian ; Lukas, Bryan A. (2019) Supporting new product launches with social media communication and online advertising: Sales volume and profit implications. The Journal of Product Innovation Management Oxford 36 2 172-195 [Zeitschriftenartikel]

Buchkapitel

Vomberg, Arnd

; Wies, Simone (2021) Panel Data Analysis: A nontechnical introduction for marketing researchers. Homburg, Christian ; Klarmann, Martin ; Vomberg, Arnd

Handbook of market research Cham 1-58 [Buchkapitel]

Dissertation

Vomberg, Arnd

(2014) Wertorientiertes Marketing und Human Resource Management : Marken und Mitarbeiter als Treiber des Unternehmenswerts. Wiesbaden [Dissertation]

Konferenzveröffentlichung

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

Vomberg, Arnd

; Homburg, Christian ; Mühlhäuser, Stephan Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 M-4-M-5 In: Integrating Paradigms in a World Where Marketing Is Everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

Gwinner, Olivia ; Vomberg, Arnd

; Homburg, Christian Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it. Haws, Kelly L. AMA Educators' Proceedings 28 I-15-I-16 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Konferenzveröffentlichung]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment. Haws, Kelly L. AMA Educators' Proceedings 28 D-88-D-89 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Konferenzveröffentlichung]

Präsentation auf Konferenz

Vomberg, Arnd

; Homburg, Christian ; Mühlhäuser, Stephan Managing multichannel sales systems: managing manufacturer-sales partner relationships in B2B industries. (2018) 8th annual Theory + Practice in Marketing (TPM) Conference (Los Angeles, CA) [Präsentation auf Konferenz]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

Long-term consumer responses to dynamic pricing. (2018) 8th annual Theory + Practice in Marketing (TPM) Conference (Los Angeles, CA) [Präsentation auf Konferenz]

Gwinner, Olivia ; Vomberg, Arnd

; Homburg, Christian Organizing for successful customer reacquisition management. (2018) 47th EMAC Annual Conference (Glasgow, UK) [Präsentation auf Konferenz]

Vomberg, Arnd

; Homburg, Christian Basking in Reflected Glory? The Influence of Brand Equity on High Performance Work Systems. (2017) Strategic Management Society (SMS) Special Conference (Milano, Italy) [Präsentation auf Konferenz]

Vomberg, Arnd

; Homburg, Christian Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM. (2017) AMA Winter Educators' Conference 2017 (Orlando, FL) [Präsentation auf Konferenz]

Vomberg, Arnd

; Röcker, Leonie ; Homburg, Christian Can Control Mechanisms for Managers Help to Bridge the Gap between Marketing and Sales? (2017) Annual Conference of the European Marketing Academy (Groningen, Netherlands) [Präsentation auf Konferenz]

Vomberg, Arnd

; Mühlhäuser, Stephan ; Homburg, Christian Should Functional Units Be Ambidextrous? Balancing Exploitation and Exploration in Sales Units. (2017) Academy of Management Conference (Atlanta, GA) [Präsentation auf Konferenz]

Röcker, Leonie ; Homburg, Christian ; Vomberg, Arnd

Which Characteristics Make a Difference? Comparing Successful Managers in Marketing and Sales. (2016) AMA Winter Educators’ Conference (Las Vegas, Nev.) [Präsentation auf Konferenz]

Vomberg, Arnd

; Homburg, Christian How Does Brand Equity Affect SHRM? (2016) Academy of Management Annual Meeting (Anaheim, CA) [Präsentation auf Konferenz]

Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd

Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective. (2015) European Marketing Conference (Leeuwen, Belgium) [Präsentation auf Konferenz]

Vomberg, Arnd

Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands? (2014) European Marketing Conference (Valencia, Spain) [Präsentation auf Konferenz]