2024
2023
2022
2021
Herden, Christina J. ; Alliu, Ervin ; Cakici, André ; Cormier, Thibaut ; Deguelle, Catherine ; Gambhir, Sahil ; Griffiths, Caleb ; Gupta, Shrishti ; Kamani, Sahil R. ; Kiratli, Yonca-Selda ; Kispataki, Máté ; Lange, Greta ; Moles de Matos, Leandro ; Tripero Moreno, Laura ; Betancourt Nuñez, Héctor Alain ; Pilla, Venkata ; Raj, Balresh ; Roe, James ; Skoda, Markus ; Song, Youye ; Ummadi, Praveen Kumar ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
(2021)
“Corporate Digital Responsibility” : New corporate responsibilities in the digital age.
Sustainability Management Forum = NachhaltigkeitsManagementForum : SMF
Heidelberg
29
1
13-29
[Article]
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|
2020
2019
Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Dörfer, Sabrina ; Wieseke, Jan
The double-edged sword of corporate social responsibility in the luxury context.
Lam, Son K.
AMA Educators' Proceedings
30
CC-7
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Conference or workshop publication]
|
|
Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Overcoming the stigma - donations to stigmatized causes.
Lam, Son K.
AMA Educators' Proceedings
30
CC-6
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Conference or workshop publication]
|
|
Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness.
Lam, Son K.
AMA Educators' Proceedings
30
CC-11
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Conference or workshop publication]
|
|
2018
2017
2016
Mende, Gina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian
Joining virtual brand communities : does every honeymoon have it's hangover?
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
C-96
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Conference or workshop publication]
|
|
Scheidler, Sabrina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan
Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
L-17
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Conference or workshop publication]
|
|
Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
K-43
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Conference or workshop publication]
|
|
2015
2014
Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity.
Hunter, Gary
AMA Educators' Proceedings
25
N-2
In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2014
(Orlando, FL)
[Conference or workshop publication]
|
|
2013
Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina
Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication.
Rindfleisch, Aric
AMA Educators' Proceedings
24
57
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, NV)
[Conference or workshop publication]
|
|
2012
Wieseke, Jan ; Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Strotmann, Wolf-Christian ; Weber, Daniel
There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations.
Bharadwaj, Sunda
AMA Educators' Proceedings
23
264
In: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
(2012)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2012
(St. Petersburg, FL)
[Conference or workshop publication]
|
|
2011
2009
Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Weber, Daniel ; Strotmann, Wolf-Christian
Pay what you want - successful in the long run? Conceptualization of a measurement model for a dynamic experimental study.
56
In: Conference proceedings : 5th Marketing Dynamics Conference, January 4-6th, 2009, University of Waikato, Hamilton, New Zealand
(2009)
Hamilton, NZ
5th Marketing Dynamics Conference
(Hamilton, NZ)
[Conference or workshop publication]
|
|
2008
This list was created automatically on Fri Dec 13 05:17:54 2024 CET
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