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Anzahl der Einträge: 9.

Vomberg, Arnd

; Alavi, Sascha ; Oproiescu, Alexandru The cold start problem in algorithm-based CRM: Kickstarting network effects by pvercoming replacement threats. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie

; Müller, Urs ; Habel, Johannes (2022) Corporate social responsibility and perceived fairness of price increases.

Psychology & Marketing New York, NY 39 7 1370-1384 [Zeitschriftenartikel]

Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie

; Dörfer, Sabrina ; Schmitz, Christian (2021) Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them.

Journal of the Academy of Marketing Science New York, NY 49 2 280-303 [Zeitschriftenartikel]

Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie

The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness. (2019) 9th Business & Society Seminar 2019 (Amsterdam, The Netherlands) [Präsentation auf Konferenz]

Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie

; Dörfer, Sabrina ; Wieseke, Jan The double-edged sword of corporate social responsibility in the luxury context. Lam, Son K. AMA Educators' Proceedings 30 CC-7 In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019 (2019) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators’ Conference 2019 (Austin, TX) [Konferenzveröffentlichung]

Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie

The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness. Lam, Son K. AMA Educators' Proceedings 30 CC-11 In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019 (2019) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators’ Conference 2019 (Austin, TX) [Konferenzveröffentlichung]

Habel, Johannes ; Edinger-Schons, Laura Marie

; Alavi, Sascha ; Wieseke, Jan (2016) Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness. Journal of Marketing : JM Thousand Oaks, CA 80 1 84-105 [Zeitschriftenartikel]

Wieseke, Jan ; Kraus, Florian

; Alavi, Sascha ; Kessler-Thönes, Tino (2011) How Leaders' Motivation Transfers to Customer Service Representatives. Journal of Service Research : JSR Chicago, IL 14 2 214-233 [Zeitschriftenartikel]

Totzek, Dirk ; Alavi, Sascha (2010) Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf Wiesbaden 62 8 533-562 [Zeitschriftenartikel]

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