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Konferenzveröffentlichung

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 235 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012 (2013) Chicago, Ill. ; Red Hook, NY AMA Summer Educators Conference 2012 [Konferenzveröffentlichung]

Klarmann, Martin ; Homburg, Christian ; Habel, Johann Customer Reactions to Massive Workforce Reductions: When is Satisfaction Affected? Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 334-335 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 (2012) Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 257-258 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 (2012) Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 126 In: Marketing Theory and Applications : Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Red Hook, NY [Konferenzveröffentlichung]

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