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Number of items: 3.

Article

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2020) Organizing for cross-selling: Do it right, or not at all. International Journal of Research in Marketing : IJRM Amsterdam 37 1 56-73 [Article]

Doctoral dissertation

Böhler, Sina (2019) Cross-Selling : eine empirische Betrachtung der Einflussfaktoren und Erfolgsmessung. Wiesbaden [Doctoral dissertation]

Working paper

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2017) Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen. IMU Research Insights Mannheim 048 [Working paper]

This list was created automatically on Sun Jun 13 05:06:14 2021 CEST