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Conference or workshop publication

Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 The modest marketer: Do consumers ever assume that products last longer than marketers claim? Bagchi, Rajesh Advances in Consumer Research 47 656-657 In: ACR North American Conference 2019 (2019) Duluth, MN [u.a.] ACR North American Conference 2019 (Atlanta, GA) [Conference or workshop publication]

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