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Anzahl der Einträge: 11.

Dissertation

Barth, Madeline (2021) Mobile marketing : an empirical investigation of consumer perceptions and behaviors. Mannheim [Dissertation]

Konferenzveröffentlichung

Blečić, Aleksandar

; Kuester, Sabine

; Barth, Madeline Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 623-626 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine

; Konya-Baumbach, Elisa

Within touching distances - customers' perceived closeness in mobile marketing. Article 64082 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Ebert, Felix ; Barth, Madeline ; Blečić, Aleksandar

; Woodside, Arch G. Who is happy? Building antecedent configurations identifying happy people across four European countries. Article 64166 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Barth, Madeline ; Kuester, Sabine

Seizing the moment? Customers’ fear of missing out in mobile marketing. Lam, Son K. AMA Educators' Proceedings 30 CW-25 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Böhmer, Franziska ; Barth, Madeline Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale. Lam, Son K. AMA Educators' Proceedings 30 CC-64 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Barth, Madeline ; Konya-Baumbach, Elisa

When words hurt - Emotional contagion in a company's Facebook apology. Advances in Consumer Research 45 518-519 (2017) Duluth, MN ACR Annual Conference (San Diego, CA) [Konferenzveröffentlichung]

Präsentation auf Konferenz

Barth, Madeline ; Kuester, Sabine

; Konya-Baumbach, Elisa

Getting personal: Mobile marketing as a strategic tool for personalization. (2018) EMAC 31st Doctoral Colloquium (Glasgow, UK) [Präsentation auf Konferenz]