Anzahl der Einträge: 458. Zeitschriftenartikel
Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B. ; Schäfer, Maik T.
(2011)
Public-Affairs-Kommunikation.
PR-Magazin
Remagen-Rolandseck
42
10
72-77
[Zeitschriftenartikel]
|
|
Bauer, Hans H. ; Heinrich, Daniel
(2008)
Die Macht der Liebe.
Markenartikel
Hamburg
70
11
46-49
[Zeitschriftenartikel]
|
|
Bauer, Hans H. ; Stokburger, Gregor ; Hammerschmidt, Maik
(2007)
Return on Marketing.
Beratungsbrief / CRM-Expertenrat
Würzburg
3
7-9
[Zeitschriftenartikel]
|
|
Hammerschmidt, Maik ; Bauer, Hans H. ; Stokburger, Gregor
(2007)
Mehr Customer Impact durch CRM.
Beratungsbrief / CRM-Expertenrat
Würzburg
2
7-9
[Zeitschriftenartikel]
|
|
Stokburger, Gregor ; Bauer, Hans H. ; Hammerschmidt, Maik
(2007)
CRM schafft Mehr-Wert!
Beratungsbrief / CRM-Expertenrat
Würzburg
1
1-8
[Zeitschriftenartikel]
|
|
Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Hammerschmidt, Maik
(2005)
Werden gute Produkte honoriert?
Science Factory : virtuelle Marketingzeitschrift
Düsseldorf
7
2
1-5
[Zeitschriftenartikel]
|
|
Bauer, Hans H. ; Hammerschmidt, Maik ; Garde, Ulrich
(2004)
Effiziente Online-Werbung.
Marketing-Journal
München
37
12
28-32
[Zeitschriftenartikel]
|
|
Hagemann, Karin ; Neumann, Marcus M. ; Bauer, Hans H.
(2004)
Relevant und doch verkannt.
Absatzwirtschaft
Düsseldorf
47
7
50-53
[Zeitschriftenartikel]
|
|
Bauer, Hans H. ; Grether, Mark ; Borrmann, Ulrike
(1999)
Kunden binden via Internet.
One to One
Hamburg
19.04.
13
[Zeitschriftenartikel]
|
|
Bauer, Hans H. ; Grether, Mark ; Leach, Mark
(1999)
Relationship Marketing im Internet.
Jahrbuch der Absatz- und Verbrauchsforschung
Berlin
45
3
284-302
[Zeitschriftenartikel]
|
|
Buch
Bauer, Hans H. ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra
(2004)
Brand-equity-drivers-modell.
Brand equity excellence ; 3
Düsseldorf
[Buch]
|
|
Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra
(2002)
Brand equity evaluator.
Brand equity excellence ; 2
Düsseldorf
[Buch]
|
|
Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek
(2001)
Brand equity review.
Brand equity excellence ; 1
Düsseldorf
[Buch]
|
|
Buchkapitel
Bauer, Hans H. ; Donnevert, Tobias ; Hammerschmidt, Maik
(2008)
Markenrelevanz - Ist sie wirklich relevant?
Bauer, Hans H.
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
München
27-43
[Buchkapitel]
|
|
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
(2008)
Branding mittels irrelevanter Attribute.
Bauer, Hans H.
Erfolgsfaktoren der Markenführung
München
119-132
[Buchkapitel]
|
|
Bauer, Hans H. ; Heinrich, Daniel ; Mühl, Johannes C. M.
(2008)
Emotionale Kundenbindung im Mobilfunkmarkt.
Bauer, Hans H.
Erfolgsfaktoren des Mobile Marketing : Strategien, Konzepte und Instrumente
Heidelberg [u.a.]
91-108
[Buchkapitel]
|
|
Bauer, Hans H. ; Reichardt, Tina ; Neumann, Marcus M.
(2008)
Erfolgreiches Marketing im Mobilfunknetz.
Bauer, Hans H.
Erfolgsfaktoren des Mobile Marketing : Strategien, Konzepte und Instrumente
Heidelberg [u.a.]
109-112
[Buchkapitel]
|
|
Bauer, Hans H. ; Haber, Tobias E. ; Reichardt, Tina ; Bökamp, Marten
(2008)
Konsumentenakzeptanz von Location Based Services.
Bauer, Hans H.
Erfolgsfaktoren des Mobile Marketing : Strategien, Konzepte und Instrumente
Heidelberg [u.a.]
205-220
[Buchkapitel]
|
|
Bauer, Hans H. ; Haber, Tobias E. ; Albrecht, Carmen-Maria ; Laband, Tom
(2007)
Viral Advertising.
Bauer, Hans H.
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
München
267-282
[Buchkapitel]
|
|
Schiele, Gregor ; Hähner, Jörg ; Becker, Christian
(2007)
Web 2.0 - Grundlagen und Trends.
Bauer, Hans H.
Interactive Marketing im Web 2.0+
München
[Buchkapitel]
|
|
Bauer, Hans H. ; Haber, Tobias E. ; Görtz, Gunnar
(2004)
Der gezielte Einsatz von Sales Promotions im Handel.
Handelsforschung : Neue Erkenntnisse für für Praxis und Wissenschaft des Handels; Jahrbuch der FfH - Institut für Markt- und Wirtschaftsforschung GmbH
Köln
417-433
[Buchkapitel]
|
|
Bauer, Hans H. ; Görtz, Gunnar ; Strecker, Tina
(2004)
Sind Handelsmarken-Käufer wertvolle Kunden?
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze; Festschrift für Prof. Dr. Dr. h.c. Erich Greipl
München
29-48
[Buchkapitel]
|
|
Bauer, Hans H.
(2001)
Marktformenschema.
Vahlens großes Marketinglexikon
München
[Buchkapitel]
|
|
Bauer, Hans H.
(2001)
Marktprozesse.
Vahlens großes Marketinglexikon
München
[Buchkapitel]
|
|
Bauer, Hans H.
(2001)
Marktsystem.
Vahlens großes Marketinglexikon
München
[Buchkapitel]
|
|
Bauer, Hans H. ; Huber, Frank
(2000)
Nutzenorientierte Produktgestaltung.
Herrmann, Andreas ; Homburg, Christian
Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Wiesbaden
709-738
[Buchkapitel]
|
|
Konferenzveröffentlichung
Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan
Is all that glitters gold, actually? Exploring advertising impact of refined premium print.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
187
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Heinrich, Daniel ; Bryant, Melchior D.
Neglected Success Factors of TV-Sponsorship.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
312
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Heinrich, Daniel ; Schönmüller, Verena
Practice what you preach! Consumers perception and acceptance of a price increase justified by a company's social commitment.
Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
256-257
In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012
(2013)
Red Hook, NY
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
|
|
Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
235
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Summer Educators Conference 2012
[Konferenzveröffentlichung]
|
|
Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy.
Salisbury, Linda
11
In: The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C.
(2013)
Washington, DC
[Konferenzveröffentlichung]
|
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Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H.
Second Generation Measures for Determining Data Quality in Marketing Research.
Srinivasan, Raji
AMA Educators' Proceedings
22
68-69
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Hattula, Stefan ; Hammerschmidt, Maik
The impact of marketing on sport-related success.
Iyer, Easwar
AMA Educators' Proceedings
21
626-627
In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
(2010)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, MA)
[Konferenzveröffentlichung]
|
|
Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie
Borrowed plumes: What drives us to buy counterfeit brands?
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
56-57
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference
(Denver, CO)
[Konferenzveröffentlichung]
|
|
Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H.
Exploring the brand productivity gap.
Brady, Michael K.
AMA Educators' Proceedings
21
334-335
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Konferenzveröffentlichung]
|
|
Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences.
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
3
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference "Sustainability and Society"
(Denver, CO)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Heinrich, Daniel ; Albrecht, Carmen-Maria
What is Love? Investigating Consumers Love for their Brands.
Campbell, Colin L.
Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of The 14th Biennial World Marketing Congress, Oslo
418
In: Proceedings of The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism, & Sustainability : July 22-25, 2009, Oslo, Norway
(2009)
Ruston, Louis. [u.a.]
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
The Impact of Customer Prioritization on the Performance of B2B Relationships.
Helfer, Jean-Pierre
Proceedings ... EMAC conference / European Marketing Academy
1-7
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
38th EMAC Annual Conference 2009
(Nantes, France)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
AMA Summer Educators' Conference 2009
(Chicago, IL)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing.
Helfer, Jean-Pierre
Proceedings ... EMAC Conference
38
1-9
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
166-174
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan ; Hippner, Hajo
Analyzing the Effectiveness of Refined Premium Printed Ads.
Tojib, Dewi
Sustainable Management and Marketing : Australian & New Zealand Marketing Academy Conference Proceedings 2009
1-11
In: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria
(2009)
Melbourne
[Konferenzveröffentlichung]
|
|
Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.
Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel
All you need is Love: Assessing Consumers’ Brand Love.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
252-253
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
|
|
Bauer, Hans H.
Brand Communities im Web.
Lips, Peter
Marken im Einfluss des Internet : Markendialog März 2009
111-125
In: Marken im Einfluss des Internet : Markendialog März 2009
(2009)
Berlin
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E.
The Consumer Strikes Back - Assessing Antecedents to Boycott Participation.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
350-351
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Red Hook, NY
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.
The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
114-115
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Chicago, Ill.
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E.
Brand Stress and How Consumers Cope With it? - An Exploratory Study.
Robinson, Leroy
Developments in Marketing Science
31
In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
(2008)
Coral Gables, Fla.
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E.
The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion.
Robinson, Leroy
Developments in Marketing Science
31
In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
(2008)
Coral Gables, Fla.
[Konferenzveröffentlichung]
|
|
Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin
Making a virtue of necessity - How firms can benefit from product failures.
Brown, James R.
AMA Winter and Summer Educators' Conference Proceedings
19
218-220
In: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
(2008)
Red Hook, NY
AMA Summer Educators' Conference 2008
(San Diego, CA)
[Konferenzveröffentlichung]
|
|
Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Efficiency through relevance - how brand relevance impacts the performance of brand management.
Perks, Keith J.
Proceedings ... EMAC conference / European Marketing Academy
1-6
In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
(2008)
Brighton
37th EMAC Annual Conference 2008
(Brighton, UL)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Huber, Frank
In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust.
36th EMAC Conference, Reykjavik, Iceland, May 22-25 2007; proceedings
In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
(2007)
Reykjavik, Iceland
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
The Effects of Irrelevant Attributes in Brand Communications.
Dixon, Andrea L.
AMA Winter and Summer Educators' Conference Proceedings
18
134
In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
(2007)
Red Hook, NY
[Konferenzveröffentlichung]
|
|
Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress.
36th EMAC Conference, May 22-25, 2007, Reykjavik, Iceland ; proceedings
In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
(2007)
Reykjavik, Iceland
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.
How to Make Brand Placements Successful - Assessing the Antecedents to Brand Attitude and Purchase Intention.
Deans, Kenneth R.
2007 ANZMAC Conference, Dunedin, New Zealand, December 3-5, 2007 ; proceedings
1446-1454
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Dunedin, NZ
3Rs Reputation, Responsibility and Relevance
[Konferenzveröffentlichung]
|
|
Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Should Failures be Used Systematically to Improve Customer Satisfaction?
Deans, Kenneth R.
ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
2673-2680
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Sydney
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Neumann, Marcus M. ; Haber, Tobias E. ; Mäder, Ralf
Virtual sales agents.
AMA Winter and Summer Educators' Conference Proceedings
17
226-231
(2006)
Chicago, Ill.
AMA Winter Educators' Conference
(Sankt-Peterburg, Russia)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank
Intercultural Consumer Classifications in E-Commerce.
Weihs, Claus
Proceedings of the ... Annual Conference of the Gesellschaft für Klassifikation e.V.
28
561-568
In: Classification - the ubiquitous challenge : University of Dortmund, March 9 - 11, 2004
(2005)
Berlin [u.a.]
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Schüle, Anja ; Reichardt, Tina
User requirements for location based services.
Karmakar, Nityar
Proceedings / IADIS International Conference e-Commerce 2005 (ES 2005), Porto, Portugal, 15-17 December 2005
211-218
In: Proceedings of the IADIS International Conference on e-Commerce Porto, ES 2005, Portugal 15-17 December 2005
(2005)
Porto
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank ; Haber, Tobias E.
Determinants and consequences of trust in e-commerce.
ANZMAC 2004 : Australian and New Zealand Marketing Academy Conference Proceedings
17
In: ANZMAC 2004 : Australian and New Zealand Marketing Academy Conference Proceedings
(2004)
Wellington, NZ
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Staat, Matthias ; Hammerschmidt, Maik
Value Based Benchmarking and Market Partitioning.
Schwaiger, Manfred
Proceedings of the ... Annual Conference of the Gesellschaft für Klassifikation e.V.
25
422-432
In: Exploratory data analysis in empirical research : University of Munich, March 14 - 16, 2001
(2003)
Berlin [u.a.]
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra
Consumer perception of brand consolidation strategies.
Farhangmehr, Minoo
Proceedings of the 31st EMAC Conference, 2002
1
In: Marketing in a changing world: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, May 28 - 31, 2002, University of Minho, Braga, Portugal
(2002)
Braga, Portugal
31st EMAC Conference
(Braga, Portugal)
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Grether, Mark
Virtual Communities as a Tool for Relationship Management.
Proceedings of the Fifth International Conference on Electronic Commerce Research
1121-1129
In: Proceedings of the 2002 WSEAS International Conference on Information Security, Hardware/Software Codesign, E-Commerce and Computer Networks, Rio de Janeiro, Brazil, Oct. 14-17, 2002
(2002)
Athens
[Konferenzveröffentlichung]
|
|
Bauer, Hans H. ; Huber, Frank ; Keller, Thomas
Using Product-Policy Variants to Incresase Customer Retention in the Automotive Industry: Results of an Empirical Study.
Gray, Brendan J.
Proceedings of the Australia-New Zealand Marketing Academy Conference 1998 (ANZMAC '98), University of Otago, Dunedin
133-150
In: Marketing Connections : Proceedings of the Australia-New Zealand Marketing Academy Conference, ANZMAC '98, Dunedin, New Zealand 30 November - 2 December, 1998
(1998)
Dunedin
[Konferenzveröffentlichung]
|
|
Präsentation auf Konferenz
Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank ; Haber, Tobias E.
A Classification of Online Music Consumers.
Proceedings of the ... Annual Conference of the Gesellschaft für Klassifikation e.V.
(2005)
From Data and Information Analysis to Knowledge Engineering : proceedings of the 29th Annual Conference of The Gesellschaft für Klassifikation e.V.
(Magdeburg)
[Präsentation auf Konferenz]
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