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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine (2006) Investigating the Relationship Between Product Involvement and Consumer Decision-Making Styles. Journal of Consumer Behaviour Chichester 5 4 342-354 [Article]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine Product-independent Consumer Decision-making styles: do they really exist? AMA Educators' Proceedings 13 174-175 In: Enhancing knowledge development in marketing (2002) Chicago [Conference or workshop publication]

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