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Number of items: 7.

Doctoral dissertation

Bergner, Kai (2012) How life sciences companies can stimulate patient compliance : an integrative approach. Mannheim [Doctoral dissertation]

Conference or workshop publication

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy. Salisbury, Linda 11 In: The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C. (2013) Washington, DC [Conference or workshop publication]

Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E. Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 235 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012 (2013) Chicago, Ill. ; Red Hook, NY AMA Summer Educators Conference 2012 [Conference or workshop publication]

Bauer, Hans H. ; Heinrich, Daniel ; Bergner, Kai Information seeking process for OTC products: A finite mixture approach analyzing consumer heterogeneity. Iyer, Easwar AMA Educators' Proceedings 21 526-527 In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010 (2010) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, Mass.) [Conference or workshop publication]

Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie Borrowed plumes: What drives us to buy counterfeit brands? Manning, Kenneth C. Proceedings of the ... Annual Conference of the Academy of Marketing Science 20 56-57 In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO (2010) Chicago, IL 2010 AMA Marketing and Public Policy Conference (Denver, CO) [Conference or workshop publication]

Conference presentation

Bergner, Kai Antecedents of Preventive Health Behavior. (2010) 2010 32nd INFORMS Marketing Science Conference (Köln, Deutschland) [Conference presentation]

Working paper

Bauer, Hans H. ; Bergner, Kai ; Falk, Tomas ; Handrich, Matthias (2011) Wie Du mir so ich Dir - Das Vergeltungsverhalten von Kunden nach Servicefehlern. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W137 [Working paper]
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