Anzahl der Einträge: 7. 2013
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Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy.
Salisbury, Linda
11
In: The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C.
(2013)
Washington, DC
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
235
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Summer Educators Conference 2012
[Konferenzveröffentlichung]
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2012
2011
2010
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Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie
Borrowed plumes: What drives us to buy counterfeit brands?
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
56-57
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference
(Denver, CO)
[Konferenzveröffentlichung]
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Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung
Mannheim
W137
[Arbeitspapier]