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Conference or workshop publication

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique Proceedings of the 2014 EMAC Conference 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Conference or workshop publication]

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