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Citation

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Skip to: Book chapter | Conference or workshop publication
Number of items: 2.

Book chapter

Vomberg, Arnd ORCID: 0000-0002-1045-7413 (2021) Pricing in the digital age: A roadmap to becoming a dynamic pricing retailer. Bijmolt, Tammo ; Broekhuizen, Thijs ; Baalmans, Bas ; Fabian, Nicolai The digital transformation handbook – From academic research to practical insights Groningen 1-21 [Book chapter]

Conference or workshop publication

Katzenstein, Robin ; Schamp, Christina ; Bijmolt, Tammo Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. Kipnis, Eva 36 In: Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 (2017) Groningen 46th EMAC Annual Conference 2017 (Groningen, The Netherlands) [Conference or workshop publication]

This list was created automatically on Fri Mar 6 06:02:59 2026 CET