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Number of items: 7.

Doctoral dissertation

Borchers, Oliver (2020) Mining unstructured data for market insights : a study of representation learning and its value for marketing. Mannheim [Doctoral dissertation]

Conference or workshop publication

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Ringel, Daniel M. A model for temporal neural word embedding. Paper 412 In: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings (2019) Brussels 48th EMAC Annual Conference (Hamburg, Germany) [Conference or workshop publication]

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dory: A temporal neural word embedding for the study of brand association evolution from user-generated-content. 20 In: 41st Annual ISMS Marketing Science Conference 2019 : Technical Session listing (2019) Catonsville, MD INFORMS Marketing Science Conference 2019 (Roma, Italy) [Conference or workshop publication]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Deep neural language models: The elicitation of brand similarity from customer reviews. 1-7 In: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01 (2018) Brussels ; Stockholm 47th EMAC Annual Conference (Glasgow, UK) [Conference or workshop publication]

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Vector space models of brands. Luo, Xueming 98 In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (2018) (Philadelphia, PA) [Conference or workshop publication]

Conference presentation

Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC. (2019) 2019 Marketing Dynamics Conference (College Park, MD) [Conference presentation]

Working paper

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Borchers, Oliver (2018) Automatisierte Martkanalysen von Produktbewertungen mithilfe Künstlicher Intelligenz. IMU Research Insights Mannheim 059 [Working paper]

This list was created automatically on Tue Jun 15 04:38:32 2021 CEST