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Springe zu: Zeitschriftenartikel | Dissertation | Konferenzveröffentlichung | Präsentation auf Konferenz | Arbeitspapier
Anzahl der Einträge: 24.

Zeitschriftenartikel

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2016) Customer response to interactional service experience - The role of interaction environment. Open Access Journal of Service Management Bingley 27 5 704-729 [Zeitschriftenartikel]
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Vorschau

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian ; Bornemann, Torsten (2015) Talented people and strong brands: The contribution of human capital and brand equity to firm value. Strategic Management Journal Chichester [u.a.] 36 13 2122-2131 [Zeitschriftenartikel]

Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian (2015) In the eye of the beholder? The effect of product appearannce on shareholder value. The Journal of Product Innovation Management Oxford 32 5 704-715 [Zeitschriftenartikel]

Homburg, Christian ; Hahn, Alexander ; Bornemann, Torsten ; Sandner, Philipp (2014) The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy. Journal of Marketing Research : JMR Chicago, Ill. 51 5 625-644 [Zeitschriftenartikel]

Homburg, Christian ; Bornemann, Torsten ; Kretzer, Max (2014) Delusive perception - antecedents and consequences of salespeople's misperception of customer commitment. Journal of the Academy of Marketing Science New York, NY 42 2 137-153 [Zeitschriftenartikel]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2013) Corporate Social Responsibility in Business-to-Business Markets : How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. Journal of Marketing : JM Thousand Oaks, CA 77 6 54-72 [Zeitschriftenartikel]

Bornemann, Torsten ; Homburg, Christian (2011) Psychological distance and the dual role of price. Journal of Consumer Research : JCR Chicago, Ill. 38 3 490-504 [Zeitschriftenartikel]

Homburg, Christian ; Bornemann, Torsten ; Totzek, Dirk (2009) Preannouncing Pioneering versus Follower Products: What Should the Message Be? Journal of the Academy of Marketing Science New York, NY 37 3 310-327 [Zeitschriftenartikel]

Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten (2009) Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge. Journal of Marketing : JM Thousand Oaks, CA 73 4 64-81 [Zeitschriftenartikel]

Dissertation

Bornemann, Torsten (2010) Neuproduktvorankündigungen : inhaltliche Gestaltung und marktbezogene Auswirkungen. Mannheim [Dissertation]

Konferenzveröffentlichung

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. Asymmetric Effects of Causal Attribution in Service Encounters. Bigné Alcañiz, J. Enrique The Proceedings of the 43rd EMAC Conference 165 In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6 (2014) Brussels [Konferenzveröffentlichung]

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. Botti, Simona Advances in Consumer Research 41 541-542 In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013] (2014) Duluth, Minn. [Konferenzveröffentlichung]

Ebertin, Cornelia ; Bornemann, Torsten ; Hattula, Stefan ; Kraus, Florian ORCID: 0000-0001-6807-6544 Applying Financial Portfolio Theory to Introductory Pattern Decisions of Product Generations: An Empirical Study. Rita, Paulo Proceedings of the 41th EMAC Conference 306 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]

Bornemann, Torsten ; Homburg, Christian ; Kretzer, Max Salespeople's Misperception of Customer Commitment - A Neglected Danger for Customer Relationships. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 103-104 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. ; Red Hook, NY [Konferenzveröffentlichung]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 257-258 In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012 (2012) Red Hook, NY [Konferenzveröffentlichung]

Bornemann, Torsten ; Köstlin, Hanna "Good" Design - A Universal Competitive Advantage? Srinivasan, Raji AMA Educators' Proceedings 22 281 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Red Hook, NY [Konferenzveröffentlichung]

Präsentation auf Konferenz

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Bornemann, Torsten ; Homburg, Christian Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives. (2012) 41st Annual EMAC Conference (Lisbon, Portugal) [Präsentation auf Konferenz]

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Bornemann, Torsten ; Homburg, Christian Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives. (2012) 41st Annual EMAC Conference (Lisbon, Portugal) [Präsentation auf Konferenz]

Bornemann, Torsten ; Homburg, Christian ; Hahn, Alexander The Value Relevance of Chief Marketing Officers for the IPO of Startups. (2012) Academy of Marketing Science 40th Anniversary Conference Proceedings (Coral Gables, Fla.) [Präsentation auf Konferenz]

Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian Shareholder Value Implications of Product Design - The Role of Aesthetic, Ergonomic, and Symbolic Value. (2012) 41st Annual EMAC Conference (Lisbon, Portugal) [Präsentation auf Konferenz]

Bornemann, Torsten ; Homburg, Christian ; Schöler, Lisa Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value. (2011) Academy of Marketing Science 40th Anniversary Conference Proceedings (Coral Gables, Fla.) [Präsentation auf Konferenz]

Homburg, Christian ; Bornemann, Torsten From a Distance We All Have Enough – Temporal Distance and the Dual Role of Price. (2010) AMA Winter Educators\\\' Conference (New Orleans, USA) [Präsentation auf Konferenz]

Arbeitspapier

Homburg, Christian ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Bornemann, Torsten (2013) The Impact of Marketing and HR on Firm Value. IMU Research Insights Mannheim 012 [Arbeitspapier]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2012) Corporate Social Responsibility in Business-to-Business Markets. IMU Research Insights Mannheim 005 [Arbeitspapier]

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