Anzahl der Einträge: 3. Konferenzveröffentlichung
Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith
Product bundling or mental simulation: What is more effective in reducing usage barriers?
Brady, Michael K.
AMA Educators' Proceedings
21
54-55
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Konferenzveröffentlichung]
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Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H.
Exploring the brand productivity gap.
Brady, Michael K.
AMA Educators' Proceedings
21
334-335
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Konferenzveröffentlichung]
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