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Number of items: 3.

Conference or workshop publication

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E. The Consumer Strikes Back - Assessing Antecedents to Boycott Participation. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 350-351 In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Red Hook, NY [Conference or workshop publication]

Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M. The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 114-115 In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Chicago, Ill. [Conference or workshop publication]

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Kessler-Thönes, Tino ; Wieseke, Jan The Motivation-Spillover-Principle: How Leaders Motivate Salespeople to Adopt Sales Technology. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 80-81 In: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Chicago, Ill. [u.a.] [Conference or workshop publication]

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