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Number of items: 5.

Doctoral dissertation

Buys, Sebastian (2010) Consequences of product portfolio decisions on consumer behavior. Mannheim [Doctoral dissertation]

Conference or workshop publication

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian Customer confusion and product line size: Implications for product line management. Brady, Michael K. AMA Educators' Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Conference or workshop publication]

Conference presentation

Buys, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Causes and consequences of customer confusion. (2010) 32nd INFORMS Marketing Science Conference (Köln, Germany) [Conference presentation]

Working paper

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Working paper]
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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Working paper]
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This list was created automatically on Sun Jun 13 05:38:18 2021 CEST