Back to overview
Export results as [feed] RSS 1.0 [feed] RSS 2.0


Order by: Document Type | Year of publication | No order
Skip to: Article
Number of items: 4.


Albrecht, Carmen-Maria ; Heinrich, Daniel ; Campbell, Colin ; Lammel, Manuela (2013) Exploring Why Consumers Engage in Boycotts: Toward a Unified Model. Journal of Public Affairs Malden, Mass. 13 2 180-189 [Article]

Piercy, Niall ; Campbell, Colin ; Heinrich, Daniel (2012) Suboptimal segmentation: Assessing the use of demographics in financial services advertising. Journal of Financial Services Marketing : JFSM Basingstoke 16 3/4 173-182 [Article]

Campbell, Colin ; Piercy, Niall ; Heinrich, Daniel (2012) When Companies get caught: The Effect of Consumers discovering undesirable firm Engagement online. Journal of Public Affairs Chichester [u.a.] 12 2 120-126 [Article]

Hampel, Stefan ; Heinrich, Daniel ; Campbell, Colin (2012) Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising on Consumer Perceptions. Journal of Advertising Research New York, NY 52 1 118-127 [Article]

This list was created automatically on Mon Jan 30 05:06:49 2023 CET