Anzahl der Einträge: 5. Konferenzveröffentlichung
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Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph
Together we can make it: Exploring why consumers engage in boycotts.
Campbell, Colin L.
71
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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Mathew, Joseph ; Spake, Deborah F. ; Albrecht, Carmen-Maria
Branding Universities: An Updated View of Factors Underlying College Choice.
Campbell, Colin L.
370-372
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?
Campbell, Colin L.
440-443
In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
(2011)
Ruston, Louis. [u.a.]
AMS 2011 World Marketing Congress
(Reims, France)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Albrecht, Carmen-Maria
What is Love? Investigating Consumers Love for their Brands.
Campbell, Colin L.
Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of The 14th Biennial World Marketing Congress, Oslo
418
In: Proceedings of The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism, & Sustainability : July 22-25, 2009, Oslo, Norway
(2009)
Ruston, Louis. [u.a.]
[Konferenzveröffentlichung]
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