Number of items: 1.
Janda, Sergej von  ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Innovation for the Bottom-of-the-Pyramid.
Condoit, Jodie
543
In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia
(2018)
Adelaide, Australia
ANZMAC 2018
(Adelaide, Australia)
[Conference or workshop publication]
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