Anzahl der Einträge: 2. Konferenzveröffentlichung
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Heinrich, Daniel ; Schäfer, Daniela B.
Green Branding: Do Local and Global Brands Benefit from Organic Labeling.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
443
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2015)
Cham [u.a.]
2011 AMS Annual Conference
(Coral Gables, FL)
[Konferenzveröffentlichung]
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Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie
Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
222
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2011)
Ruston, LA ; Cham
AMS 40th Anniversary Conference 2011
(Coral Gables, Fla.)
[Konferenzveröffentlichung]
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