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Number of items: 4.

Conference or workshop publication

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Conference or workshop publication]

Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M. How to Make Brand Placements Successful - Assessing the Antecedents to Brand Attitude and Purchase Intention. Deans, Kenneth R. 2007 ANZMAC Conference, Dunedin, New Zealand, December 3-5, 2007 ; proceedings 1446-1454 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ 3Rs Reputation, Responsibility and Relevance [Conference or workshop publication]

Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion. Deans, Kenneth R. ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings 2189-2198 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Sydney [Conference or workshop publication]

Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H. Should Failures be Used Systematically to Improve Customer Satisfaction? Deans, Kenneth R. ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings 2673-2680 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Sydney [Conference or workshop publication]

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