Anzahl der Einträge: 4. Konferenzveröffentlichung
Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer
Brands as Means of Self-Expression: A Cross-Cultural Study.
Deans, Kenneth R.
ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
1670-1678
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Dunedin, NZ
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.
How to Make Brand Placements Successful - Assessing the Antecedents to Brand Attitude and Purchase Intention.
Deans, Kenneth R.
2007 ANZMAC Conference, Dunedin, New Zealand, December 3-5, 2007 ; proceedings
1446-1454
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Dunedin, NZ
3Rs Reputation, Responsibility and Relevance
[Konferenzveröffentlichung]
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Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Should Failures be Used Systematically to Improve Customer Satisfaction?
Deans, Kenneth R.
ANZMAC Conference, Dunedin, New Zealand, 3-5 December 2007; proceedings
2673-2680
In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
(2007)
Sydney
[Konferenzveröffentlichung]
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