Anzahl der Einträge: 3. Konferenzveröffentlichung
Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan
Is all that glitters gold, actually? Exploring advertising impact of refined premium print.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
187
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Bryant, Melchior D.
Neglected Success Factors of TV-Sponsorship.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
312
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
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