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Conference or workshop publication

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Delbaere, Marjorie When opinion leaders endorse products - What marketers take advantage of and consumers misconceive. Paper 43 In: AMTP 2020 : Association of Marketing Theory and Practice Proceedings 2020 (2020) Statesboro, GA [u.a.] AMTP 2020 (Online) [Conference or workshop publication]

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