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Conference or workshop publication

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M. The Effects of Irrelevant Attributes in Brand Communications. Dixon, Andrea L. AMA Winter and Summer Educators' Conference Proceedings 18 134 In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California (2007) Red Hook, NY [Conference or workshop publication]

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