Number of items: 1.
Conference or workshop publication
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
The Effects of Irrelevant Attributes in Brand Communications.
Dixon, Andrea L.
AMA Winter and Summer Educators' Conference Proceedings
18
134
In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
(2007)
Red Hook, NY
[Conference or workshop publication]
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