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Citation

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Skip to: Article | Doctoral dissertation | Conference or workshop publication | Conference presentation
Number of items: 6.

Article

Bauer, Hans H. ; Bryant, Melchior D. ; Eckardt, Sabine (2009) Erlebnismarketing für virtuelle Brand Communities : wie Conventions bei der Umsetzung helfen können. m:convisions Mannheim 2009 10 10-13 [Article]

Doctoral dissertation

Eckardt, Sabine (2011) Politiker-Compliance als Zielgröße des Lobbying : Konzeptualisierung, Messung und Determinanten. Wiesbaden [Doctoral dissertation]

Conference or workshop publication

Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D. Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing. Helfer, Jean-Pierre Proceedings ... EMAC Conference 38 1-9 In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings (2009) Nantes [Conference or workshop publication]

Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D. How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 166-174 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Conference or workshop publication]

Conference presentation

Eckardt, Sabine Brick & Mortar vs. Click & Mortar – The Risks of Multi Channel Retailing. (2009) 2009 EMAC Conference (Nantes, Frankreich) [Conference presentation]

Eckardt, Sabine How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers. (2009) 2009 AMA Summer Educators\\\' Conference (Chicago, USA) [Conference presentation]

This list was created automatically on Wed Jun 17 05:45:31 2026 CEST