Anzahl der Einträge: 6. 2011
2009
Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing.
Helfer, Jean-Pierre
Proceedings ... EMAC Conference
38
1-9
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
166-174
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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