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Citation

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Number of items: 2.

Article

Homburg, Christian ; Ehm, Laura ; Artz, Martin (2015) Measuring and managing consumer sentiment in an online community environment. Journal of Marketing Research : JMR Chicago, Ill. 52 5 629-641 [Article]

Conference presentation

Ehm, Laura ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions. (2019) American Association of Wine Economics 13th Annual Conference (Wien, Austria) [Conference presentation]

This list was created automatically on Fri Jun 12 05:36:46 2026 CEST