Number of items: 1. Conference or workshop publication
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Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra
Consumer perception of brand consolidation strategies.
Farhangmehr, Minoo
Proceedings of the 31st EMAC Conference, 2002
1
In: Marketing in a changing world: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, May 28 - 31, 2002, University of Minho, Braga, Portugal
(2002)
Braga, Portugal
31st EMAC Conference
(Braga, Portugal)
[Conference or workshop publication]
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