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Citation

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Number of items: 1.

Conference or workshop publication

Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra Consumer perception of brand consolidation strategies. Farhangmehr, Minoo Proceedings of the 31st EMAC Conference, 2002 1 In: Marketing in a changing world: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, May 28 - 31, 2002, University of Minho, Braga, Portugal (2002) Braga, Portugal 31st EMAC Conference (Braga, Portugal) [Conference or workshop publication]

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