Number of items: 1. Conference or workshop publication
Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith
Product bundling or mental simulation: What is more effective in reducing usage barriers?
Brady, Michael K.
AMA Educators' Proceedings
21
54-55
In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
(2010)
Chicago, IL ; Red Hook, NY
AMA Winter Educators Conference 2010
(New Orleans, LA)
[Conference or workshop publication]
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