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Number of items: 3.

Conference or workshop publication

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea competitions in new service development: Co-creation with a certain consumer group. Campbell, Colin L. 429-432 In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (2017) Cham 15th Biennial World Marketing Congress (Reims, France) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? Campbell, Colin L. 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] AMS 2011 World Marketing Congress (Reims, France) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? EIASM Conference Proceedings Series 231-232 In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings (2011) Brussels 18th International Product Development Management Conference (Delft, Netherlands) [Conference or workshop publication]

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