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Doctoral dissertation

Gawrisch, Katharina (2020) Essays on customer management and brand management. Mannheim [Doctoral dissertation]

Conference presentation

Gawrisch, Katharina ; Schreiner, Thomas ; Stahl, Florian ORCID: 0000-0002-2846-3424 The impact of product-harm crises on customer acquisition and retention: The role of marketing instruments. (2019) 2019 INFORMS 41st Annual ISMS Marketing Science Conference (Roma, Italy) [Conference presentation]

This list was created automatically on Fri Jun 18 04:51:12 2021 CEST