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Conference or workshop publication

Thoma, Dieter ORCID: 0000-0001-6984-623X Effects of the use of English in non-English advertising contexts: An eyetracking approach. Genest, Christina M. roceedings of the CCI Conference on Corporate Communication 2013 159-168 In: CCI Proceedings : Conference on Corporate Communication 2013, June 4 - 7, 2013, Baruch College/CUNY, New York, New York (2013) New York, NY [Conference or workshop publication]

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