Personen - MADOC

Gruppieren nach: Dokumenttyp | Erscheinungsjahr | Keine Sortierung

Springe zu: Zeitschriftenartikel | Konferenzveröffentlichung | Präsentation auf Konferenz | Arbeitspapier

Anzahl der Einträge: 20.

Zeitschriftenartikel

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing.

Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Zeitschriftenartikel]

Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

(2023) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors.

Journal of Marketing : JM Thousand Oaks, CA tba tba 1-20 [Zeitschriftenartikel]

Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2023) Buying future endorsements from prospective influencers on user-generated content platforms.

Journal of Marketing Research : JMR Thousand Oaks, CA tba tba 1-19 [Zeitschriftenartikel]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2019) Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR Thousand Oaks, CA 56 3 361-378 [Zeitschriftenartikel]

Konferenzveröffentlichung

Janda, Sergej von

; Hillebrand, Christina ; Kuester, Sabine

We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Konferenzveröffentlichung]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

Vomberg, Arnd

; Homburg, Christian ; Mühlhäuser, Stephan Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 M-4-M-5 In: Integrating Paradigms in a World Where Marketing Is Everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

Präsentation auf Konferenz

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

Online employer reviews – It’s not all about the money, but also about the vibes. (2022) EMAC 2022, European Marketing Academy Conference (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Schoenmueller, Verena ; Goldenberg, Jacob ; Stahl, Florian

The weekend effect in online reviews and what Eleanor Rigby has to do with it. (2022) EMAC Doctoral Colloquium 2022 (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Shapira, Daniel ; Goldenberg, Jacob ; Stahl, Florian

Online employer reviews - On the interplay between workplace vibes and wage.

(2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2022) European Marketing Academy Conference (EMAC) (Budapest, Hungary) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

The interplay between wages and online reviews on the labor market. (2021) EMAC 2021 (online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

The interplay between wages and online reviews on the labor market. (2021) 43. ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) Marketing in Israel (Israel) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) European Marketing Academy Conference (EMAC) (Madrid, Spain) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

From zero to hero - how to balance lost returns and wasted investments using predictions of rare events. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Präsentation auf Konferenz]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

Climb or jump - status-based seeding in user-generated content network. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Präsentation auf Konferenz]

Arbeitspapier

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2016) Climb or jump - status-based seeding in user-generated content network.

Mannheim [Arbeitspapier]

Vorschau

Diese Liste wurde am Sat Nov 23 01:38:35 2024 CET automatisch erstellt.

Zitation

Zeitschriftenartikel

Konferenzveröffentlichung

Präsentation auf Konferenz

Arbeitspapier