Kuester, SabineORCID: 0000-0003-0985-2288 ; Hildesheim, AndreasSalesforce Integration in New Product Development - A Key Driver of New Product Success?Bharadwaj, Sundar
AMA Winter and Summer Educators' Conference Proceedings
23
21-22
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, Ill.
2012 AMA Marketing Winter Educators' Conference
(St. Petersburg, Fla.)
[Konferenzveröffentlichung]
Hildesheim, Andreas ; Winkelmann, SabineSuccess Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service.Spanjaard, Daniela
Australian & New Zealand Marketing Academy Conference (ANZMAC), December 1-3, 2008, Sydney, Australia; conference proceedings
1-9
In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat
(2008)
[Canning Bridge, W.A.]
[Konferenzveröffentlichung]
Mannheim
[Dissertation]
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