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Citation

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Number of items: 3.

Conference or workshop publication

Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina How Music Touches: Investigating the Influence of Sounds on Haptics. Hunter, Gary AMA Educators' Proceedings 25 C-80 In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Red Hook, NY [Conference or workshop publication]

Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity. Hunter, Gary AMA Educators' Proceedings 25 N-2 In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2014 (Orlando, FL) [Conference or workshop publication]

Steinmeier, Maria ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 "Walk the talk" - how symbolic and substantive corporate social responsibility actions affect firms' sustainable financial performance depending on stakeholder proximity. Hunter, Gary AMA Educators' Proceedings 25 M-19 In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2014 (Orlando, FL) [Conference or workshop publication]

This list was created automatically on Sun Feb 5 04:40:57 2023 CET