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Skip to: 2021
Number of items: 2.

2021

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Trust if it’s just: The effects of customer ratings in platform markets. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 806-809 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Conference or workshop publication]

Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 Creating customer engagement value by winning back lost customers. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 197-199 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Conference or workshop publication]

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