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Citation

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Number of items: 3.

Conference or workshop publication

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Isaac, Mathew The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim. Paper 440 In: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings (2019) Brussels EMAC 48th Annual Conference (Hamburg, Germany) [Conference or workshop publication]

Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 The modest marketer: Do consumers ever assume that products last longer than marketers claim? Bagchi, Rajesh Advances in Consumer Research 47 656-657 In: ACR North American Conference 2019 (2019) Duluth, MN [u.a.] ACR North American Conference 2019 (Atlanta, GA) [Conference or workshop publication]

Conference presentation

Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 The modest marketer: Do consumers ever assume that products last longer than marketers claim? (2022) SCP 2022 Annual Conference : Society for Consumer Psychology (Online) [Conference presentation]

This list was created automatically on Sun Jul 19 05:00:57 2026 CEST