Anzahl der Einträge: 4.
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Homburg, Christian ; Kühnl, Christina
Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development.
Iyer, Easwar
AMA Educators' Proceedings
21
186
In: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
(2011)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, Mass.)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Hattula, Stefan ; Hammerschmidt, Maik
The impact of marketing on sport-related success.
Iyer, Easwar
AMA Educators' Proceedings
21
626-627
In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
(2010)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, MA)
[Konferenzveröffentlichung]
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