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Anzahl der Einträge: 50.

2024

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2024) Mitglieder-initiierte Online-Communities: Chancen für digitales Marketing. Open Access IMU Research Insights Mannheim 089 [Arbeitspapier]
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2023

Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Biller, Miriam ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2023) Someone out there? A study on the social presence of anthropomorphized chatbots. Computers in Human Behavior Amsterdam [u.a.] 139 Article 107513 1-18 [Zeitschriftenartikel]

Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X An investigation of member initiated online communities from a marketing perspective: From social capital to brand benefit: An abstract. In: 2023 Academy of Marketing Science Conference - Annual: Welcome to the New Normal: Life After the Chaos (2023) Ruston, LA AMS Annual Conference 2023 (New Orleans, LA) [Konferenzveröffentlichung]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Artificial Intelligence that errs: Repercussions of AI-induced errors on consumers and society: An abstract. In: 2023 Academy of Marketing Science - Annual: Welcome to the New Normal: Life After the Chaos (2023) Ruston, LA AMS Annual Conference 2023 (New Orleans, LA) [Konferenzveröffentlichung]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2023) Die Fehler von Künstlicher Intelligenz und deren Auswirkungen auf den Kunden. Open Access IMU Research Insights Mannheim 083 [Arbeitspapier]
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Kalogeraki, Angeliki ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Leveraging member-initiated online communities: The role of brand prominence for generating word-of-mouth. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Social (ir)responsibility of artificial intelligence? Consumer perceptions of AI-induced errors and implications for society. (2023) EMAC 2023, annual conference (Odense, Denmark) [Präsentation auf Konferenz]

2022

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Not so intelligent after all – consumer perceptions of AI-induced errors. Humphreys, Ashlee ; Packard, Grant ; Gielens, Katrijn Proceedings / AMA Winter Academic Conference 33 121-123 In: 2022 AMA Winter Academic Conference: reconnecting and reconceiving the marketplace ; February 10-11, virtual ; February 18-20, Las Vegas, Nevada ; proceedings (2022) Evanston, IL ; Omaha, NE AMA Winter Academic Conference 2022 (Online (10.-11.02.2022) und Las Vegas, NV (18.-20.02.2022)) [Konferenzveröffentlichung]

Mueller, Alexander ORCID: 0000-0001-8650-6077 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2022) Off the mark: The influence of AI-induced errors on consumers. Marketing Science Institute Working Paper Series New York, NY Report No. 22-119 1-47 [Arbeitspapier]

2021

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Chatbot anthropomorphism: A way to trigger perceptions of social presence? Blanchard, Simon ; Epp, Amber ; Mallapragada, Girish AMA Educators' Proceedings 31 34-37 In: 2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption (2021) Chicago, IL ; Red Hook, NY 2020 AMA Summer Academic Conference (Online) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. (2021) A configural perspective of BoP innovation capability. International Journal of Innovation Management : IJIM Singapur [u.a.] 25 5, Articel 2150060 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, Gangadharan ; Hillebrand, Christina (2021) Studying heterogeneity in the subsistence consumer market: A context-sensitive approach. Journal of International Marketing London [u.a.] 29 1 39-56 [Zeitschriftenartikel]

Roppelt, Julia S. ; Dambal, Anirudha A. ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2021) Strategic alignment of multinational corporations for frugal innovation – A case study. Agarwal, Nivedita ; Brem, Alexander Frugal innovation and its implementation : leveraging constraints to drive innovations on a global scale Cham, Switzerland 55-82 [Buchkapitel]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Trust if it’s just: The effects of customer ratings in platform markets. Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin AMA Educators' Proceedings 32 806-809 In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online (2021) Chicago, IL ; Red Hook, NY 2021 AMA Winter Academic Conference (Online) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2021) Wenn Kunden bewertet werden - Eine empirische Untersuchung der Auswirkungen von Kundenbewertungen in Plattformmärkten. Open Access IMU Research Insights Mannheim 074 [Arbeitspapier]
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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2021) Do they see the signs? Organizational response behavior to customer complaint messages. Journal of Business Research : JBR New York, NY 137 116-127 [Zeitschriftenartikel]

2020

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan What frugal products are and why they matter: A structured abstract. Wu, Shuang 375-376 In: Marketing opportunities and challenges in a changing global marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) annual conference (2020) Cham 2019 AMS Annual Conference (Vancouver, BC, Canada) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan (2020) What frugal products are and why they matter: A cross-national multi-method study. Journal of Cleaner Production Amsterdam [u.a.] 246 Article 118977 1-19 [Zeitschriftenartikel]

Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X The influence of innovative customer complaints on organizational response behavior. Lukas, Bryan AMA Educators' Proceedings 31 PDI-24 In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings (2020) Chicago, IL 2020 AMA Winter Academic Conference (San Diego, CA) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X A study on the social presence of anthropomorphized chatbots. Flavián-Blanco, Carlos 46-49 In: AIRSI 2020 conference proceedings : Zaragoza University, Spain, 3-4 September 2020 (2020) Zaragoza AIRSI2020, 2nd Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits, and Challenges (Online) [Konferenzveröffentlichung]

Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Antecedents and consequences of leveraging customer complaints in new product development - A multi-informant manager survey. (2020) 27th Innovation and Product Development Management Conference, IPDMC 2020 (Online) [Präsentation auf Konferenz]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 From being a rater to being rated: The effects of customer ratings in platform markets. Russell-Bennett, Rebekah 398-400 In: 11th SERVSIG 2020 : High tech and high touch: The future of human service, Brisbane, Australia, 2020, 9-12 July : book of abstracts (2020) Brisbane, Australia 11th SERVSIG 2020 (conference canceled) (Brisbane, Australia) [Konferenzveröffentlichung]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Don’t shoot the messenger! The effects of customer ratings on relationships in platform markets. Article 63902 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hertel, Marieke ; Gress, Sören The resources and capabilities for frugal innovation: An exploratory study. Article 58004 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Antecedents and consequences of leveraging customer complaints in new product development. Article 62525 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2020) Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen. IMU Research Insights Mannheim 068 [Arbeitspapier]

Biller, Miriam ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X Perceived social presence of anthropomorphized chatbots. Advances in Consumer Research 48 52-56 (2020) Duluth, MN Association for Consumer Research Conference 2020 (Online) [Konferenzveröffentlichung]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Trust if it's just – the effects of customer ratings on relationships in platform markets. (2020) EMAC 33rd Doctoral Colloquium (Brussels, Belgium) [Präsentation auf Konferenz]

2019

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank How are we actually doing? Performance assessment of BOP innovation projects. Lam, Son K. AMA Educators' Proceedings 30 MC-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Pomering, Alan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions. Terblanche, Nic S. WIP 13, 207-208 In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) (2019) Stellenbosch, South Africa 2019 Academy of Wine Business Research Conference (Stellenbosch, South Africa) [Konferenzveröffentlichung]

Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning problems into opportunities - How companies can leverage customer complaints for new product development. (2019) 26th Innovation and Product Development Management Conference (Leicester, UK) [Präsentation auf Konferenz]

Starke, Sebastian ORCID: 0000-0002-4410-0850 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X From being rater to being rated – Exploring the effects of customer ratings on customer attitudes and behavior. (2019) EMAC 32nd Doctoral Colloquium 2019 (Hamburg, Germany) [Präsentation auf Konferenz]

Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development. (2019) Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference (Leicester, UK) [Präsentation auf Konferenz]

Ehm, Laura ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions. (2019) American Association of Wine Economics 13th Annual Conference (Wien, Austria) [Präsentation auf Konferenz]

2018

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2018) Reversing gears : Inverting the innovation-flow paradigm with reverse innovation. Research-Technology Management Abingdon 61 1 46-57 [Zeitschriftenartikel]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina ; Kuester, Sabine ORCID: 0000-0003-0985-2288 We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation for the Bottom-of-the-Pyramid. Condoit, Jodie 543 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia (2018) Adelaide, Australia ANZMAC 2018 (Adelaide, Australia) [Konferenzveröffentlichung]

2017

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Mißling, Katharina ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Innovation in Entwicklungs­märkten: Auswirkungen von Ressourcenrestriktionen auf den Innovations­prozess. IMU Research Insights Mannheim 049 [Arbeitspapier]

Janda, Sergej von ORCID: 0000-0003-1183-429X (2017) Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context. Mannheim [Dissertation]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, Gangadharan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Adding to the frugal innovation discourse: conceptualizing and measuring product frugality. (2017) 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Präsentation auf Konferenz]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina Exploring heterogeneity in the BOP consumer market. Robinson, Linda ANZMAC Conference Proceedings 366 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia (2017) Melbourne, NZ ANZMAC 2017 (Melbourne, NZ) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. IMU Research Insights Mannheim 053 [Arbeitspapier]

2016

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Steinmetz, Moritz ; Janda, Sergej von ORCID: 0000-0003-1183-429X (2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. IMU Research Insights Mannheim 047 [Arbeitspapier]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Konferenzveröffentlichung]

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Steinmetz, Moritz ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2016) Product modularity: Conceptualization, measurement, and consequences. Open Access Working Paper Mannheim [Arbeitspapier]
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Vorschau

2015

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Konferenzveröffentlichung]

2014

Schuhmacher, Monika C. ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Woodside, Arch G. (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Zeitschriftenartikel]

2013

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. (2013) Managing Business Activities in Lower-End Consumer Segments in Emerging Markets. IMU Research Insights Mannheim 015 [Arbeitspapier]

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