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Citation

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Number of items: 1.

Conference or workshop publication

Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]

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