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Number of items:
1
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Conference or workshop publication
Homburg, Christian
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Lüers, Thomas
Shareholder Value Orientation of Marketing: The Construct and its Performance Implications.
Johnson, Jean L.
Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]
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