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Citation

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Skip to: Article | Doctoral dissertation | Conference or workshop publication | Working paper
Number of items: 6.

Article

Kühnl, Christina ; Jozic, Danijel ; Homburg, Christian (2019) Effective customer journey design: consumers’ conception, measurement, and consequences. Journal of the Academy of Marketing Science New York, NY 47 3 551-568 [Article]

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2017) Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science New York, NY 45 3 377-401 [Article]

Doctoral dissertation

Jozic, Danijel (2015) Customer experience management. Open Access Mannheim [Doctoral dissertation]
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Conference or workshop publication

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina A grounded theory of customer experience management. Hamilton, Rebecca W. AMA Educators' Proceedings 25 198-199 In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014 (2015) Red Hook, NY [Conference or workshop publication]

Working paper

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2015) Customer Journey Experience: Ausgestaltung und Auswirkungen. IMU Research Insights Mannheim 037 [Working paper]

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina (2013) Customer Experience Management. Open Access IMU Research Insights Mannheim 019 [Working paper]
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This list was created automatically on Sat Jul 18 05:01:52 2026 CEST